Humans Are People, Too: Nurturing an Appreciation for Nature in Communication Research
Kory Floyd
Keywords: Biology, Evolution, Social Behavior, Neuroscience, Immunology



Reviewing and Revising the Institutional Vision of U.S. Higher Education
Robert Abelman
Keywords: Institutional Vision; Mission Statement; Vision Statement; Organizational Communication; Strategic Planning; Institutional Rhetoric; Philosophical Template; Higher Education; Branding; Language of Institutions



Psychology of Agenda-Setting Effects. Mapping the Paths of Information Processing
Maxwell McCombs & Natalie J. Stroud
Keywords: Agenda Setting, Attribute Agenda Setting, Public Opinion, Journalism, Motivated Reasoning, Issue Publics, Psychological Relevance, Need for Orientation, Selective Exposure



Threat, Fear, and Persuasion: Review and Critique of Questions About Functional Form
Lijiang Shen & James Price Dillard
Keywords: drive model; parallel processing; EPPM; threat; fear; persuasion; latent growth curve modeling; health; influenza



Narrative Research in Communication: Key Principles and Issues
Daniel G. McDonald
Keywords: Narrative; Persuasion; Mass Media Audiences; Mental Models; Mass Communication; Storytelling; Film Studies


