Quantitative Communication Research: Review, Trends, and Critique
Levine, Timothy R.
Michigan State University, MI, USA (now at Korea University, South Korea)
• Trends in quantitative communication research are reviewed with a content analysis of articles published in leading journals.
• Health communication and computer mediated communication have become increasingly popular topic of communication research.
• Null hypothesis significance testing remains the dominant approach to statistical inference.
• Survey research and close-ended, self-report measurement are the most common methods in quantitative communication research.
• Hypotheses and findings involving statistical mediation and moderation have become increasingly common.
• Reporting the shapes of distributions, estimates of statistical power, and confidence intervals, unfortunately, remain uncommon.
Trends in quantitative communication research are reviewed. A content analysis of 48 articles reporting original communication research published in 1988-1991 and 2008-2011 is reported. Survey research and self-report measurement remain common approaches to research. Null hypothesis significance testing remains the dominant approach to statistical analysis. Reporting the shapes of distributions, estimates of statistical power, and confidence intervals remain uncommon. Trends over time include the increased popularity of health communication and computer mediated communication as topics of research, and increased attention to mediator and moderator variables. The implications of these practices for scientific progress are critically discussed, and suggestions for the future are provided.
Sample and Sampling
Table 1. Trends in Quantitative Communication Research over 20 Years in Premiere Communication Journals
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Timothy R. Levine Keywords: Quantitative Research; Statistics; Research Design; Measurement
252.82 KB 6334
Timothy R. Levine
Keywords: Quantitative Research; Statistics; Research Design; Measurement
Levine, T. R. (2013). Quantitative Communication Research: Review, Trends, and Critique. Review of Communication Research, 1(1), 69-84. doi: 10.12840/issn.2255-4165_2013_01.01_003
Quantitative Research, Statistics, Research Design, Measurement
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