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Keywords

drive model
parallel processing
EPPM
threat
fear
persuasion
latent growth curve modeling

How to Cite

Shen, L., & Dillard, J. P. (2014). A Review and Analysis of Questions About the Relationship Between Fear and Persuasion. Review of Communication Research, 2, 94-114. Retrieved from https://rcommunicationr.org/index.php/rcr/article/view/10

Abstract

Some theories of fear appeals have predicted a curvilinear relationship between fear and persuasion, often based on the description of an overtime process. This paper reviews selected theories of fear appeals against what is known from the meta-analyses and finds that some of the theoretical questions simply cannot be addressed with existing data. Recommendations for testing linearity and curvilinearity in dynamic designs are presented.
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