|NARRATIVE AND MASS COMMUNICATION|
NARRATIVE RESEARCH IN COMMUNICATION: KEY PRINCIPLES AND ISSUES
Daniel G. McDonald
Ohio State University, OH, USA
• Narrative has taken a central presence in Communication research.
• Although few communicaiton scholars make a distinction between narrative and story, narrative and story need to be defined for conceptual and analytical clarity.
• Stories provide causal linkages between events while narratives have specific structures that affect the involvement and attention that is required to develop those linkages.
• Narration simulates the social world through abstraction, simplification and compression.
• In situation models, words, actions, ideas, sounds and images are all brought together to enable us to experience a narrative for ourselves.
• It is inevitable that we will adopt the perspective of characters so that we can understand a narrative.
• However, we maintain our attitudes, stereotypes, prejudices, and knowledge of the world that we have experienced. We don’t become the character, but the character is us.
• Perspective taking is inf luenced by the nature and type of character goals and motivations, as well as our knowledge of real-world (physical) constraints on the narrative action, and even some physical aspects of the audience member.
A great deal of recent research on communication has been developed in the general area of narrative or narrative effects. The majority of this work has brought in older communication concepts without reconciling those concepts with what has been learned about narrative in other social sciences. This review covers some of the major points from research on narrative to help expand the knowledge base and suggest directions for additional work in the field of communication.
COMMUNICATION AND NARRATIVE
NARRATIVE STRUCTURE AND MEANING
ORIGINS OF NARRATIVE
Figure 1. A simple story expressed in three different narratives
WHAT WE DO WITH A NARRATIVE
IMPLICATIONS FOR COMMUNICATION RESEARCH
COPYRIGHTS AND REPOSITORIES
Daniel G. McDonald Keywords: Narrative; Persuasion; Mass Media Audiences; Mental Models; Mass Communication; Storytelling; Film Studies
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Daniel G. McDonald
Keywords: Narrative; Persuasion; Mass Media Audiences; Mental Models; Mass Communication; Storytelling; Film Studies
McDonald, D. G. (2014). Narrative Research in Communication: Key Principles and Issues. Review of Communication Research, 2(1), 115-132. doi: 10.12840/issn.2255-4165.2014.02.01.005
Narrative, Persuasion, Mass Media Audiences, Mental Models
Repositories where you can find this article
Internet Archive (Community Texts) @ https://archive.org/details/texts
Social Science Open Access Repository @ http://www.ssoar.info/en/home.html
Daniel G. McDonald is Professor of Communication at the Ohio State University. His recent work has focused on the processing of media narratives. He has published in Communication Research, the Journal of Communication, the Journal of Broadcasting & Electronic Media, and a number of other outlets. Additional information can be accessed at: http://www.comm.ohio-state.edu/component/comprofiler/userprofile/170.html