This is an open access journal, which means that all content is freely available without charge to the user or his/her institution. Articles published in Review of Communication Research are licensed under the Creative Commons Attribution-NonCommercial-3.0 Unported License.
This license allows you to download this work and share it with others. Users are allowed to read, download, copy, distribute, print, search, or link to the full texts of the articles in this journal without asking prior permission from the publisher or the author. However, you must attribute the work to the authors and mention the journal with a full citation whenever a fragment or the full text of this paper is being copied, distributed or made accessible publicly by any means.
The licensor permits others to copy, distribute, display, and perform the work for non-commercial purposes only, unless you get the written permission of the author and the journal (Review of Communication Research). This means that users are not allowed to sell or rent any article or fragment of articles unless permitted to do so.
Authors keep the copyright of their articles, but they need the journal permission for commercial use. Likewise, the journal needs the authors' permission for commercial use.
The above rules are crucial and bound to the general license agreement that you can read at: http://creativecommons.org/licenses/by-nc/3.0/