Reviewing Media Literacy Intervention Studies for Validity

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W. James Potter
Chan Thai


This study is an examination of validity in published articles that have provided tests of the effectiveness of media literacy interventions. We identified 88 published tests of media literacy interventions then analyzed their content using five coding variables that indicated the degree to which authors of those studies established basic validity. We first conducted a meaning analysis to identify the definitions that authors of those studies presented for media literacy. Then we used those definitions to determine the extent to which those authors provided a complete (content validity) and accurate (face validity) operationalization in the design of their measures.

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