Main Article Content
With rapidly growing adolescent engagement in social media globally, social media platforms (e.g.: Facebook, YouTube, Instagram, TikTok, etc.) provide increasing opportunities to address and shift social norms that influence behavior. Numerous social and behavioral change (SBC) interventions have applied strategies to shift norms on social media, and yet, no standard definition of social norms-shifting on social media seems to exist. In understanding how social media can be leveraged to contribute to norms-shifting, we need to look at how interventions are designed and social media strategies are implemented, what behavioral change theories drive them, and how they stimulate or affect processes that shape social norms and behavior change. This review makes an inventory of the numerous strategies that development organizations have used for norms-shifting on social media – either as stand-alone interventions or in the wider context of multi-layered SBC programs. By categorizing strategies along visibility (open vs. closed social media) and approach (communication-based and community-based), we propose a typology and identify evidence gaps for the working mechanisms behind these strategies to be further unpacked in future research.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
The philosophy of the journal is to be open and to make all articles accessible. It is our belief that open access is a must in the future of science.
Authors who publish with RCR accept a slightly modified Creative Commons Attribution-NonCommercial 3.0 Unported License.
You, as author, retain the copyrights for your paper, but the Review of Communication Research is granted exclusivity for publication of the article. The agreement allows others to share the work with an acknowledgement of the work's authorship and publication in this journal. We do not want third parties to make a commercial use of the article, unless we agree it with authors.
The journal will run an open review process as well as a traditional peer review process.
When the manuscript is accepted for publication, it will get a doi number and get available online to facilitate early citation.
The journal will post the published article to many public repositories for further diffusion and permanence.
You, as author, are permitted and encouraged to post your work online (e.g., in institutional repositories or on your website), as it can lead to productive exchanges, as well as earlier and greater citation of published work.
If you have any doubts, please, contact the editor: email@example.com
Many thanks for submitting your work to this journal.