Media Consequences of Marriage Reality Shows: Long-term Effects on Audience Knowledge Attitudes and Behaviors

Authors

  • Ruyuan Han Ph.D candidate, Center for Media and Communication (MENTION), Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia, Bangi, Malaysia Author https://orcid.org/0009-0008-4967-6534
  • Mohd Nor Shahizan Ali Ph.D, Associate Professor, Center for Media and Communication (MENTION), Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia, Bangi, Malaysia Author https://orcid.org/0000-0001-5134-9059
  • Mohd Azul Mohamad Salleh Ph.D, Senior Lecturer, Center for Media and Communication (MENTION), Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia, Bangi, Malaysia Author https://orcid.org/0000-0001-9217-9906

DOI:

https://doi.org/10.52152/RCR.V12.9

Keywords:

Marriage Reality Shows, Audience Attitudes, Media Influence, Cultural Impact, Media Literacy

Abstract

Marriage reality shows have become a significant genre within reality television, often portraying idealized or dramatized versions of romantic relationships and marriage. These shows influence viewers' perceptions and expectations regarding marriage, relationships, and conflict resolution. Despite their popularity and cultural impact, the long-term effects of these shows on audience knowledge, attitudes, and behaviors remain underexplored. The primary aim of this study is to investigate the long-term effects of marriage reality shows on audience knowledge, attitudes, and behaviors related to marriage and relationships. This study seeks to understand how prolonged exposure to these shows influences viewers' expectations, perceptions, and practices in their personal relationships. This qualitative study utilizes in-depth interviews and focus group discussions with a diverse sample audience. Data were collected and analyzed using thematic analysis to identify patterns and themes related to the impact of marriage reality shows over time. The study also incorporates content analysis of selected marriage reality shows to contextualize the findings. The findings reveal that prolonged exposure to marriage reality shows significantly influences viewers' expectations and perceptions of marriage, often leading to unrealistic standards for romantic relationships and conflict resolution. These shows also reinforce traditional gender roles and norms. Viewers reported changes in their relationship behaviors, including partner selection and communication practices. The study highlights the need for critical media literacy to mitigate these effects. This study addresses the gap in existing research on the long-term effects of marriage reality shows, providing valuable insights into their influence on audience knowledge, attitudes, and behaviors. The findings have important implications for viewers, media producers, educators, and policymakers, emphasizing the need for responsible content creation and media literacy initiatives to promote healthier relationship norms.

References

Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211. https://doi.org/10.1016/0749-5978(91)90020-T

Ajzen, I. (2011). The theory of planned behaviour: Reactions and reflections. In Psychology & health (Vol. 26, Issue 9, pp. 1113-1127). Oxford, UK: Taylor & Francis.

Al-Qerem, W., Bargooth, A., Jarab, A., Akour, A., & Abu Heshmeh, S. (2023). Information sources, attitudes, and practices of Self-Medication by Jordanian patients: A cross-sectional study. Saudi Pharmaceutical Journal, 31(4), 482-491. https://doi.org/10.1016/j.jsps.2023.01.015

Balk-Yaatenen, K. (2022). ‘The Bachelor’: We are here for the drama. Retrieved from https://advancetitan.com/arts-and-culture/2022/03/16/the-bachelor-we-are-here-for-the-drama

Belfiore, E. (2020). Whose cultural value? Representation, power and creative industries. International Journal of Cultural Policy, 26(3), 383-397.

Benavides Rincón, G., & Montes Martínez, Y. (2020). Work/family life by 2040: Between a gig economy and traditional roles. Futures, 119, 102544. https://doi.org/10.1016/j.futures.2020.102544

Bustam, B. M. R., Astari, R., & Sofyan, Z. (2023). The meaning of film with the theme of interfaith marriage in multicultural and multi-religious Indonesian students. European Journal of Language and Culture Studies, 2(1), 46-52.

Chen, A., & McCabe, K. T. (2024). Roses and thorns: Political talk in reality TV subreddits. New Media & Society, 26(6), 3491-3513.

Chen, Y., Pitafi, A. H., Saher, L., & Wang, G. (2024). Feeling low: How social media influences employees’ knowledge hidings and innovative behavior. Acta Psychologica, 246, 104261. https://doi.org/10.1016/j.actpsy.2024.104261

Church, S. H., Robinson, T., Callahan, C., Klotzer Barboza, K., & Montez, D. (2020). Savvy viewers and (simulated) reality TV: An analysis of The Bachelor’s appeal to viewers. Journal of Popular Television, 8(1), 23-43.

Cotton, C. L. (2023). College-aged women’s perceptions on healthy and unhealthy romantic behaviors and how reality TV influenced their views on relationships: A qualitative case study (Southeastern University). Available from ProQuest Dissertations and Theses database. (No. 30695053)

Demirel, E. Ü., & Yıldız, E. (2020). The effects of audience’s attitudes on actor, character, movie and product placement on the brand attitude. Istanbul Business Research, 49(2), 339-359.

Dixit, M. (2022a). An exploratory study of the fluid nature of reality shows: Assessing definitions and characteristics. Quarterly Review of Film and Video, 39(1), 190-211.

Dixit, M. (2022b). Current media practices with regard to reality shows: A critical reflection on Indian market. Quarterly Review of Film and Video, 39(1), 170-189.

Dixit, M. (2023). Quantitative analysis of Indian audiences liking and disliking for TV reality shows. Quarterly Review of Film and Video, 40(5), 489-513.

Engel, E., Gell, S., Heiss, R., & Karsay, K. (2024). Social media influencers and adolescents’ health: A scoping review of the research field. Social Science & Medicine, 340, 116387. https://doi.org/10.1016/j.socscimed.2023.116387

Hollenbaugh, E. E. (2021). Self-presentation in social media: Review and research opportunities. Review of Communication Research, 9, 80-98. https://doi.org/10.12840/ISSN.2255-4165.027

Joo, Y., Seok, H., & Nam, Y. (2020). The moderating effect of social media use on sustainable rural tourism: A theory of planned behavior model. Sustainability, 12(10), 4095.

Kabra, S., Dass, S., & Popli, S. (2022). An analysis of celebrity repositioning through reality television. Arts and the Market, 12(1), 52-69.

Kico, I., & Liarokapis, F. (2022). Enhancing the learning process of folk dances using augmented reality and non-invasive brain stimulation. Entertainment Computing, 40, 100455. https://doi.org/10.1016/j.entcom.2021.100455

Kim, H. S., & Kim, M. (2020). Viewing sports online together? Psychological consequences on social live streaming service usage. Sport Management Review, 23(5), 869-882. https://doi.org/10.1016/j.smr.2019.12.007

Lemoine, S., Jost, D., & Travers, S. (2024). Re: Mortality as depicted in medical TV shows compared with reality. The American Journal of Emergency Medicine, 77, 210. https://doi.org/10.1016/j.ajem.2024.01.018

Lutkenhaus, R. O., McLarnon, C., & Walker, F. (2023). Norms-shifting on social media: A review of strategies to shift health-related norms among adolescents and young adults on social media. Review of Communication Research, 11, 127-149. https://doi.org/10.5680/RCR.V11.5

Mayagita, A. (2021). The role of TV reality show in contributing to changes in people’s behaviour: A phenomenological approach. Technium Social Sciences Journal, 24, 208.

Melzi, G., Schick, A. R., & Wuest, C. (2023). Stories beyond books: Teacher storytelling supports children’s literacy skills. Early Education and Development, 34(2), 485-505. https://doi.org/10.1080/10409289.2021.2024749

Murrell, B. N. F. (2020). An examination of audience attitudes and reception to a theatre-based performance addressing child sexual abuse (University of Alaska Anchorage). Available from ProQuest Dissertations and Theses database. (No. 27831883)

O’Brien, R., & Nicholls, J. (2022). Married at first sight: A TV literature experiment. In Television Series as Literature (pp. 335-344). Boston, MA: Springer.

Ogwu, C. A., Ogwo, C. A., Obichili, M. I., Chinweobo-Onuoha, B. N., Charles, C. E., Gever, E. R., & Gever, V. C. (2023). Using TV reality shows as a platform to influence behavioural intention towards agricultural participation among Nigerian youths. Journal of Asian and African Studies, 00219096231188942.

Potter, W. J., & Thai, C. L. (2019). Reviewing media literacy intervention studies for validity. Review of Communication Research, 7(2019), 1-29. https://doi.org/10.12840/ISSN.2255-4165.018

Reifová, I. (2021). Shaming the working class in post-socialist reality television. European Journal of Cultural Studies, 24(5), 1071-1088.

Rios, J. W., Smith, C. V., & Locke, T. N. (2024). Is seeing believing? Hallmark movie viewership and relationship beliefs. Psychological Reports. https://doi.org/10.1177/0021909623118894

Ross, M. Q., & Campbell, S. W. (2021). Thinking and feeling through mobile media and communication: A review of cognitive and affective implications. Review of Communication Research, 9, 147-166. https://doi.org/10.12840/ISSN.2255-4165.031

Sarker, S. K., Sumon, S. M. M. R., Khan, M. A., & Islam, M. T. (2016). Knowledge, attitude and practices survey on avian influenza in three districts of Bangladesh. Bangladesh Journal of Veterinary Medicine, 14(1), 27-36.

Simeunović-Bajić, N., Vujović, M., & Pavlović, D. (2020). The 1990s on the RTS screens: Analysis of the domestic television series and the audience attitudes. Etnoantropološki Problemi/Issues in Ethnology and Anthropology, 15(2), 469-487.

Song, Z., Cheng, Z., & Li, M. (2024). Does income inequality restrain marriage? A longitudinal study from the 35 large and medium-sized cities of China. Cities, 152, 105200. https://doi.org/10.1016/j.cities.2024.105200

Sultan, P., Tarafder, T., Pearson, D., & Henryks, J. (2020). Intention-behaviour gap and perceived behavioural control-behaviour gap in theory of planned behaviour: Moderating roles of communication, satisfaction and trust in organic food consumption. Food Quality and Preference, 81, 103838.

Suri, C., & Sansanwal, G. (2022). A study on impact of reality shows on youth. Journal of Communication and Management, 1(01), 1-14.

Tian, H. (2023). The popularity and unpopularity of reality shows in the US market from the perspective of motivation, identity and culture in consumer behaviour. Frontiers in Economics and Management, 4(4), 72-79.

Tiggemann, M., & Slater, A. (2004). Thin ideals in music television: A source of social comparison and body dissatisfaction. International Journal of Eating Disorders, 35(1), 48-58.

Villacampa, C., & Torres, N. (2021). Forced marriage: What do professionals know?. International Journal of Law, Crime and Justice, 67, 100506. https://doi.org/10.1016/j.ijlcj.2021.100506

Wang, S., & Ogunseitan, O. (2022). Assessment of college students’ knowledge, attitudes, and practices regarding antibiotics stewardship. International Journal of Infectious Diseases, 116, S14-S15. https://doi.org/10.1016/j.ijid.2021.12.035

Wijerathna, M. P., & Hewapathirana, G. I. (2022). “Hidden stories behind global love”: Acculturative and social integration challenges of marriage migrant women in South Korea. International Journal of Intercultural Relations, 89, 111-123. https://doi.org/10.1016/j.ijintrel.2022.05.008

Xu, J. (2020). Unintended effects of advertising: An updated qualitative review. Review of Communication Research, 8, 1-16. https://doi.org/10.12840/ISSN.2255-4165.021

Zhou, L., & Zhang, S. (2022). A multifunctional analysis of off-record indirectness in Chinese interactions. Language Sciences, 90, 101459. https://doi.org/10.1016/j.langsci.2021.101459

Downloads

Published

2024-10-21

Issue

Section

Articles