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Keywords

Narrative
Persuasion
Mass Media Audiences
Mental Models

How to Cite

McDonald, D. G. (2014). Narrative Research in Communication: Key Principles and Issues. Review of Communication Research, 2, 115-132. Retrieved from https://rcommunicationr.org/index.php/rcr/article/view/11

Abstract

A great deal of recent research on communication has been developed in the general area of narrative or narrative effects. The majority of this work has brought in older communication concepts without reconciling those concepts with what has been learned about narrative in other social sciences. This review covers some of the major points from research on narrative to help expand the knowledge base and suggest directions for additional work in the field of communication.

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